Organizational Reputation Overview
As in today's successful organizations are aware of the significance of reputation. A positive reputation brings faith, assurance, and sales, which are ultimately reflected in returns growth and profitability. A bad reputation can lead to a decrease in customer confidence, and in turn, a reduction in revenue and profits.
In this day and age, erroneous rumors, hateful gossip, unfair opinions and other bad news spread fast! The internet has compounded the speed and the geographic division of this information. By the time negative news gets out it is often too late and the damage unchangeable.
Online Reputation is Important
Clients use search engines to collect information. When they carry out a search for your company name or brand, your hope is that your own website is high up on the search results list.
Assume a search on your favorite search engine for your company name and look at the results. Hopefully, your company web site is at the top of the list. But what about the other results in the top 10? What do they say about your brand? People searching for your company name will often look at all of these results– not just those pointing to your homepage. When their eyes skim down the list, what stands out about your company? Is it all good, relevant, up-to-date information? Are there any negative listings saying bad things about your brand or your company? Are there sites with outdated information about your brand in the list? What are people saying about you on industry forums and blogs? People looking for your company in the search engine results will scan all this information.
People from all walks of life use search engines to research, and collect information so that they can make revealing decisions. If the information they come across during a search concerning to your brand is adverse, it can affect the decisions they make. Negative information can eventually lead to problems in many areas including sales, investor relations, recruitment, financials, image, and reputation. In other words - damage to your brand.